When your nurse-turned-doula client has assisted in over 300 births and has almost a decade of experience helping mamas and parents in the hospital setting, it’s VERY easy to just let the numbers speak for themselves. But that’s not what Nicole Bradford is all about. Keep reading to learn how we put together her about page so that it not only highlighted her impressive (to say the least) experience, but also told her story, her way.

Raise your hand if writing about yourself is really, really hard? You’re not alone. Writing the about page for your website can feel a little bare-it-all-to-the-world vulnerable and also at the same time I-promise-I’m-not-trying-to-be-a-sleazy-car-salesman-just-hire-me-and-you’ll-see slimy. 

Just a head’s up though, you really can’t be too sales-y if you’ve got the experience and the story to back it up and you want to make cash money from your copy. Enter Nicole’s story. 

When Nicole reached out to me, she had a clear vision of what her business was supposed to be, what services she was willing and able to provide, and who she wanted to work for. It was just a matter of getting it all onto paper in that special way that connects and resonates with clients.

A girl after my own heart, she had written down a fabulous bio in an actual, real-life, composition notebook with a ballpoint pen.

Sidenote – I couldn’t recommend MORE writing first before you type. It’s amazing how much smoother your ideas will flow when you don’t have the pressure from the backlit, blue-light screen shining into your soul in front of you.

Anyway, with pictures of her bio and my trusty, never-fails, about page outline in front of me (this will be a freebie coming SOON, if you’re interested) I set off to write what is (not to brag) one of the most goose-bump inducing little stories I’ve ever written.

That’s the thing about about pages. You want your readers to feel. You want your readers to connect. You want them nodding along as they read your story, raising their eyebrows and letting out a little whistle when they read your experience, you want them to want more. Because when they want more, they convert more. And while telling your story is important, it’s not the goal if you’re selling a service or a product. 

The goal is to use your story to create copy that behooves the reader without question to work with you. No ifs, and, or buts!

So, in the first section of Nicole’s About Page, we wanted to highlight one of the biggest pain points new and veteran moms feel in their perinatal journey, lack of autonomy and choice surrounding their pregnancy: 

Once we addressed Nicole’s clients’ most painful and most prominent pain point, we told her story. That is the key to a good about page. Address your target audience FIRST, and then circle back to how and why you can help them. (Remember – the about page isn’t about you, it’s about how and why you can help your clients.)

Story told, check, goose-pumps present, check, and with heart on-sleeve, you’re led to Nicole’s and BATB’s mission. 

Another note – your mission statement should feel like the closing statement of the presentation  (re: your website) you created to sell your offer to your dream clients. You’ve given them an onslaught of information, and now it’s time to wrap it all up. Enter this mission statement:

Finally, and only after we’ve given the reader everything they could hope for in terms of drama, saga, and emotional collateral, we show them the numbers. Because if the reader / potential client still has any doubt as to whether your business can help them, the numbers wash it away. *This is also the place to throw some testimonials, if you’ve got them. If you don’t, go back to some old clients and ask for a few words, and save them in a bank. Your future marketing content will thank you.*

Finally, when it was all said and done, Nicole bestowed upon me just the kindest words that anyone could say after writing the hardest page on a website to write: 

“Ellie helped me write my about page and she made it such a smooth and easy process. Talking about yourself and marketing yourself is never easy, but she helped me feel confident and get my story across with ease!”

In conclusion, your about page is more than just your bio; it’s THE place to share your story, connect with your audience, and let them know why you’re the right person to help them achieve their goals. Because of that, it’s the damn HARDEST to write. There’s just no way around it. 

If you’re a mama or soon-to-be mama in Charleston, SC and need support before and / or after you give birth, reach out to Nicole today. You will be in EXCELLENT hands.

If you need support writing your own about page for your website (or any kind of bio) look out for my writing-about-yourself freebie coming soon or check out my Instagram for tips and tricks you can use right now.

And if you’d rather just have someone else write it for you (someone who is DYING to hear your story) fill out my contact form today!

Two years ago Christy, of Organized Solutions by Christy, saved my sanity by helping me with the daunting task of organizing my kitchen and pantry after moving, getting pregnant, and managing three boys under 5.

When we first started, Christy already had a website and a thriving business going on 6 years of operation. While her business was steady, she wanted to connect with clients that needed, wanted, and appreciated her specific, judgement-free service approach. She knew that the only way to reach this audience was to revamp her website.

We started with her homepage. The first thing we did was keyword research and SEO strategy implementation for, specifically, her location and exact service offerings. There are A TON of organizers in and around Richmond, Virginia, and we wanted Christy to stand out amongst the masses.

So we zhuzhed up the copy she already had on her webpage (including those keywords from above) and added some, including her mission, the benefits of both specifically hiring Christy, and generally, the benefits of having an organized home.

The result?

Moving to the first page of Google for multiple search queries based on her keywords.

Finally, just for funsies, I wrote up a post to kickstart her blog. Christy is a WEALTH of organization knowledge. I’m BEGGING her to write a book. In the meantime, however, a blog is the perfect place to share her tips and tricks and also boost her SEO. (Google loves websites with oodles of good quality content).

If you live in or around Central Virginia, and you’re looking to organize and declutter your home, reach out to Christy today!

What do the Incas and choral music have in common? I had no clue either until I had the opportunity to translate from Spanish to English a FASCINATING (hi, show choir and Latin American history nerd over here) article about a piece of music that is composed in one language but sung in a totally different one. 

Here’s the story – back when I was still a Spanish teacher (honestly where I learned the majority of my writing and marketing skills…you try hyping teenagers up to learn a new language at 7 am) I started doing translation on the side because, you know, teacher salary.

The International Federation for Choral Music reached out to me to translate and edit some of their educational / cultural articles. One of them was this piece – a history of the creation of Hanaqpachaq. I won’t go into all the details – you can read the whole article here – but what I WILL say is that I never knew the story of choral music composition could be as profound and moving as this one is. 

Getting personal here, I am the MOST proud of this translation because it was the first article longer than 500 words that I had done at that point. I felt like a first year teacher standing in front of thirty 8th graders. The imposter syndrome was REAL.

History was learned, translation techniques were honed (bless you CAT tools, especially you, CafeTran), and an impactful article was published. 

All this to say, if you have longer blogs, articles, or studies needing to be published in English, your girl’s got the experience, the tools, and the language skills to get them done!

Reach out today to get started!

Fungus, soil amendments, Spanish moss, driftwood on walls. When your client is as funky fresh as Grace from Moody Blooms, your keyword list is simply wild. Read on to learn how we honed Grace’s dreamy, ethereal plant fairy vibes into a luxury, high-informing website where visitors simply have no choice but to engage.

After that we put together her about page (her experience speaks for itself) and then we spent A LOT of time on her services page, making sure her services offerings were clear and concise to make it as easy as pie for future clients to hit YES. 

If you live in or around Richmond, Va., and you’re looking to revamp your space with plants, reach out to Moody Blooms today!