Two years ago Christy, of Organized Solutions by Christy, saved my sanity by helping me with the daunting task of organizing my kitchen and pantry after moving, getting pregnant, and managing three boys under 5.

When we first started, Christy already had a website and a thriving business going on 6 years of operation. While her business was steady, she wanted to connect with clients that needed, wanted, and appreciated her specific, judgement-free service approach. She knew that the only way to reach this audience was to revamp her website.

We started with her homepage. The first thing we did was keyword research and SEO strategy implementation for, specifically, her location and exact service offerings. There are A TON of organizers in and around Richmond, Virginia, and we wanted Christy to stand out amongst the masses.

So we zhuzhed up the copy she already had on her webpage (including those keywords from above) and added some, including her mission, the benefits of both specifically hiring Christy, and generally, the benefits of having an organized home.

The result?

Moving to the first page of Google for multiple search queries based on her keywords.

Then, just for funsies, I wrote up a post to kickstart her blog. Christy is a WEALTH of organization knowledge. I’m BEGGING her to write a book. In the meantime, however, a blog is the perfect place to share her tips and tricks and also boost her SEO. (Google loves websites with oodles of good quality content).

After that, 6 months later (because it’s a marathon, not a sprint), we endeavored to update her Services page as well. Basically, I:

• Moved her service offerings from the homepage to their own standalone Services page
• Consolidated and wrote up her booking / organization process for easy reading
• Updated and added more testimonials to both Home and Services page (she has so many, because she’s so good.)
• Added pricing information for reader transparency (yes, you should always have pricing on your website)

Christy’s website is an ongoing project that I never want to end. She is a smart businesswoman who knows what it takes to get and retain longtime clients. By updating her website’s UX and SEO copy, she is reaching her goal of booking a steady stream of clients for weeks and months in advance.

If you live in or around Central Virginia, and you’re looking to organize and declutter your home, reach out to Christy today!