tl;dr – check out the site here.

When a marketing girlie meets a marketing girlie… magic happens.

Jess, founder of Sunday Homes Realty, a Richmond-based real estate brand led by a VUC Brand Center alum, came to me with a clear vision and a strong copy foundation. What she needed was a refresh – something that matched her shifted focus on long-term clients, forever homes, and selling strategy instead of the “first-time buyer” era she’d outgrown.

The Goal: reposition her real estate brand for long-term clients with custom website copy

As Sunday Homes grew, so did her client base. Her people weren’t just searching for a starter home anymore, they were ready to buy or sell the home that would shape their next chapter.

That shift meant her messaging needed to evolve, too. The original copy still spoke to first-time buyers, but her real audience now wanted a partner who could navigate selling and buying strategically.

Here’s what we set out to do:

• Reposition her message toward long-term relationships (reflecting her evolved client base)
• Highlight her expertise in selling and market navigating with her trust-based approach (her two-step shuffle is genius)
• Streamline and tighten website copy so every page felt organized, skimmable, and easy to read

The Process (writing copy for real estate agents is FUN)

Jess came to me with existing website copy that was thoughtful, beautiful, and SO detailed. When I first read through her website, I was a little stumped how I would actually improve it.

Here’s what we actually did:

• Reorganized her existing copy for better flow and readability
• Refined her brand voice to resonate with her target audience
• Collaborated with her website designer, Emily, of Amavi Studio to make sure the copy looked as good as it read
• Clarified her services to emphasize long-term strategy and selling support

Now, every piece of her website leads readers through a clear, intentional journey that shows exactly who she helps and how.

The Result: client-centered copy that converts (say that 5 times fast)

The new Sunday Homes website tells a story of growth and expertise. It feels like her – approachable, informed, and sassy-in-the-best-way in the real relationships she builds with her clients.

Her refreshed copy gives future sellers and buyers the confidence that they’re not just hiring an RVA real estate agent, they’re partnering with someone who understands their long-term home buying goals and the chaos that comes with buying and selling at the same time.

In conclusion, as cheesy as it is – when your brand grows up, your words should, too.