The boys are at the gym with Zach, Christmas is mostly taken down, and the house for the first time in weeks is quiet and peaceful. Don’t get me wrong, I LIVE for the chaotic energy of the weeks leading up to Christmas. But those days between 12/25 and New Years are where we thrive. I put on jeans last night for approximately 180 minutes and decided that would be the last time for A WHILE we’d do that again.
So while we’ve got a spare minute of peace and quiet during our hibernation era, I thought it’d be a good time to put down in writing my 2025 business goals.
Also, I LOVE reading everyone’s intentions and plans for the new year. There is simply nothing more inspiring and revitalizing than a fresh start, and hearing all about your plans for the new year always motivates me to make mine happen as well. It’s life-giving.
Without further ado, read on for my *official* 2025 biz goals:
1. Increase Profit Margin
We’re going vulnerable and transparent with this one. My profit margin this year was 10%. I’d like to up it to 15%.
My biggest expense this year was childcare, so I think this will be somewhat easier to do as Puff is starting preschool in August, so I won’t have to pay for a babysitter as often, but the biggest thing that I think will contribute is being super efficient and conservative with my time and the projects I take on. I know where my business is going, but I am also hyper-aware of my priorities in this phase of life. There will be a time to put pedal to the metal and move full steam ahead, but with the kids still very much at home, now is not that time.
So to increase profit margin 5% we’re going to:
Work smarter, not harder.
This means saving babysitters for bigger website copy projects where the net is naturally larger and completing retainer work, social media posting, and general biz admin for when childcare is already provided (daily gym visits and nap time.)
Actually stay organized and use my planner.
When I was a teacher, my planning system was meticulous. Because it had to be. I had 5 preps, 150 students, and 1.5 hours of planning a day. And that was a generous situation! (God bless you, teachers, we don’t deserve you.) It was both a blessing and a curse when I became a SAHM to have so much free time and so little need to plan.
Now, I’ve got a full book of clients ready and waiting for DFY, zhuzhed-up, conversion-focused copy to take their businesses to the next level. To be able to deliver their goodies and scale future growth, I’ve GOT to stay better organized.
By actually planning when and how I complete my clients’ and my own projects (plus all the other sh*t that goes with running a household), I’ll be able to better keep track of gaps in my spending—both of time and money.
I used to write in a bullet journal and use Google Sheets to plan my weeks and make my lesson plans. Now, I’m planning on using this Notion template I made based on both of those systems to keep on schedule without adding anything else to my plate.
Avoid unnecessary subscriptions.
Ok, so what happens when you create an instagram for your new business is that every single ad you see is now for a subscription that will “make you millions” or “eviscerate working hours to 5 minutes per week” or “the AI tool that literally does everything, including wiping your butt, for you.”
It can be really easy to say yes to everything, because of course they all come with free trials and offers. As a yes girlie, this was a hard hole not to get sucked into, but I’m proud to say that it only happened twice this year, and I only missed the free trial window once.
In 2025, I’m dropping that number down to ZERO (unnecessary subscriptions). The only ones we’ll be renewing are:
- Flodesk, for emails (save 50% off your first year here)
- Canva, for design
- Showit, for my website and blog
- Potentially, Honeybook or Dubsado for client organization / onboarding (if business continues on this same trajectory in Q3 / Q4)
I couldn’t recommend any of these bad boys more. If you have questions about how they work, I’m HAPPY to help, because the learning curve can be a biiiiiit steep in the beginning (we learned this year).
2. Write for myself (New newsletter, deets below)
2024 was so cool because business REALLY took off. I spent the majority of my working hours writing, editing, and strategizing for the best clients. I wrote for designers, organizers, doulas, wellness coaches, and education directors, and every project was more fun than the last.
In 2025, we’re gonna continue working with badass business owners and writing some bomb copy, but we’re also going to write for ourselves this year.
That’s why I’m SO excited to launch my new biweekly newsletter where I plan on writing about alllll the things that go into raising our three boys, running our house, and growing my business.
No viral marketing or mom hack will go undiscussed and no poop story will go untold. This will be the newsletter to read if you:
- Love hearing what other moms / business owners are doing in their own lives to make life easier / better / more fun
- Hate overthinking and making decisions on literally everything, and would just like to do what someone else says to do to relieve the mental load (of motherhood, marketing, making dinner, etc.)
- Enjoy the ritual of drinking a steaming mug of coffee in the morning or chilled glass of sauv blanc in the evening while reading the content of your choice (my recommendation for imbibing in this newsletter)
You can subscribe at the link here! Name of newsletter, TBD!
3. Make + sell a digital product
I feel like digital marketing and MRR products are to us millennials as the Pampered Chef and Mary Kay were to our moms.
I’m not totally on board with hawking someone else’s product (to the ladies that are and are making a shit ton of money, you can insert your eye roll and smirk here), but I AM on board with making a guide or a template or something that could help:
- The clients who I can’t get to due to time restraints, budget, etc.
- The new business owner who wants to take a stab at it themselves before hiring it out. (This is me, to a fault sometimes. You can do anything, you just can’t do everything.)
- If I go this direction, new moms of multiple children who have no clue how the hell you take care of more than 1 little and run a household and stay *sort of* sane.
I’m looking at Q3 for this digital product to give myself plenty of time to do market research. If you’ve got suggestions or feedback, POR FAVOR reach out.
Conclusion
2024 was the first year my husband and I didn’t say to each other, “it can’t get harder than this.” If 2025 is even HALF as awesome as 2024, then the sky really is the limit. I’m looking forward to this year to:
- Crush goals (both in + out of work)
- Enjoy motherhood (and all the chaos it brings)
- Continue building the life I literally used to dream about as a little girl
Finally, I wouldn’t be a marketer or copywriter without finishing a blog with CTA, so here are your next steps:
All done? Fab! See you on the flipside, homies. It’s gonna be a great year. I can just FEEL it.
