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Fungus, soil amendments, Spanish moss, driftwood on walls. When your client is as funky fresh as Grace from Moody Blooms, your keyword list is simply wild. Read on to learn how we honed Grace’s dreamy, ethereal plant fairy vibes into a luxury, high-informing website where visitors simply have no choice but to engage.
When we first started, Grace already had a website and a thriving business going on two years of operation. While her business was steady, she knew she had more in her. And she knew that the way to reach not only more clients, but also clients who needed the work done that she WANTED to do, she had to revamp her website.
The first thing we did was define and refine her mission, her target audience, and subsequently, her service offerings. This was THE BULK of our work because once you’ve got those nailed down, writing everything up becomes a breeze.
From there we wrote up her home page, including her mission, the benefits of both specifically hiring Grace and generally the benefits of being surrounded by plants (these are no-brainers – who isn’t happy when their space is filled with flowers). Everything obvi written with SEO formatting and language, but also with sliiiiightly urgent undertones to encourage viewers to keep clicking around her website to learn more.
After that we put together her about page (her experience speaks for itself) and then we spent A LOT of time on her services page, making sure her services offerings were clear and concise to make it as easy as pie for future clients to hit YES.
And then we were having SO much fun working together, we simply didn’t want it to end. So we wrote blog posts! Lots of blog posts!
(If you have a website and you want to stay up on your SEO game and your position as an authority in your field, you GOTTA have some content to back it up.)
Anyway, after Grace’s website was finished, she knew she wanted more. So more is what we gave. I sent Grace a list of blog post ideas and she picked the ones that resonated most. From there, we followed the blog post formula – research keywords, define communication goal (what are you really trying to say with your words), word vomit on the page, refine + edit, post. it. up.
If you live in or around Richmond, Va., and you’re looking to revamp your space with plants, reach out to Moody Blooms today!
